TikTok is introducing a fresh option that allows them to cut down on the volume of AI-created media appearing in their feeds. This move comes as the platform announced that it now features over 1 bn AI-generated clips.
Testing and Rollout
The update is in a pilot phase over the coming weeks before a widespread rollout. This advancement aligns with a increase in AI content, fueled by new AI video creators.
AI Proliferation Online
Studies have shown that nearly a tenth of the quickest rising video streams on another major platform exclusively feature AI-generated videos. A considerable share of this output is deemed “AI slop”, a phrase for poor-quality, mass-produced content that is typically illogical or surreal.
Our research shows that many people enjoy content made with AI tools, including AI artwork to science explainers, and we intend to offer the community the ability to see more or less of that, depending on their own choices,” said a spokesperson.
Volume and Proportions
The service disclosed that there are currently 1.3 billion videos on its service identified as artificially created. Overall, in excess of 100 million videos are added to the platform every day, making clips made by AI a relatively small part of its complete catalog.
User Control Features
Users will be capable of reduce or increase the amount of AI content they see by using the content preference setting in the platform and selecting AI-made media. Other topics that currently be modified under the setting include politics, clothing, beauty, and dance.
Content Labeling and Policies
The platform’s policies require creators to label lifelike AI-made content, and it prohibits harmful fake videos of well-known individuals or crisis events. Any authentic-looking artificial content that is unmarked can be deleted under its user guidelines.
In addition, the app will now add an AI-generated label to content created with its own AI tools, or flagged by an cross-platform project for spotting artificial media. This step is designed to help prevent users from seeking to circumvent the tagging system.
Responsible AI Funding
TikTok is furthermore establishing a $2m educational fund for professionals and institutions to produce educational content about using AI responsibly. This initiative will assist educational bodies dedicated to teaching programming and robotics.
Platform Protection
TikTok has justified its moderation strategy, amid discussion over intentions to make redundant hundreds of content moderators in Britain. TikTok is set to reduce hundreds of positions in its user protection department in the UK capital, with labor groups and digital protection specialists voicing alarm that people are being substituted by automated systems.
A trust and safety lead clarified that staff-based oversight would still have a role, but AI can safeguard staff by eliminating the most graphic content prior to it has to be seen by people. The platform stated a significant reduction in shocking and graphic content handled by safety staff over the previous year due to reliance on its machine learning processes.
“We think that it’s essential to integrate people and machines to ensure user safety,” the official commented. “We’ll have humans as part of that process, but we also think it’s extremely critical to reduce exposure to unsafe media as rapidly, which is where a extensive automated help is making a difference operate efficiently.”
